About Us

With a vision to sustain traditional arts and craftsmanship in this machine production era. Pusaka, meaning "Treasure" or "Heirloom" in Indonesian, is a London-based jewellery studio that focuses on the arts of filigree and wire manipulation.

"IT IS NOT ONLY ABOUT MATERIAL OBJECTS OR PROPERTY, BUT ALSO THE SPIRITS AND IDENTITY"

Our making process involves drawing a piece of metal into fine wire before it is spun, compressed and arranged into intricate ornamentations.

Highly intricate and sculptural, our products are rich in story and tradition. It is a product rooted in tradition, created with passion, and driven by innovation.

We believe that more than just adornment, jewellery acts as a storytelling medium.

From a myth and legend long forgotten to a life story of someone in this modern civilisation, there is always more than what meets the eye behind every piece of jewellery.

With identity, quality and creativity as the brand DNA, at Pusaka, we:

  • Utilise crafts production to manufacture our products. Using traditional hand skills and techniques, we could minimise our product waste while prioritising the quality and perpetuity of each item as an heirloom rather than an ephemeral object/item.

  • Try our best to identify our supply chain, recycle our production waste, and opt for eco-friendly options when possible.

  • Work with suppliers and like-minded people to promote the importance of traditional handwork in this machine production era.

PUSAKA Brand DNA

  • IDENTITY

    in PUSAKA we believe that rather than just an adornment to be collected and worn, jewellery acts as a storytelling and empowering medium that could reflect the wearer's life, personality, aspirations, and beliefs.

  • QUALITY

    Each jewellery pieces that we created  are hand made and formed in our studio, putting the focus on the quality and the perpetuity of each item as an heirloom, rather than an ephemeral object or item. 

  • CREATIVITY

    Each jewellery pieces that we created  are hand made and formed in our studio, putting the focus on the quality and the perpetuity of each item as an heirloom, rather than an ephemeral object or item. 

Our Customer

At Pusaka by Edwin Charmain, we celebrate the stories behind each piece of jewellery. It’s not just about the design; it is also about the heritage, culture, and symbolism that are intricately woven into every detail.

Guided by our values and vision, we’ve identified three distinct customer categories, each with its own unique connection to the rich artistry and meaning of our jewellery.

THE

SEKAR JAGAD PATRON.

Individuals who value meaningful designs with a deep appreciation for fine craftsmanship and unique storytelling.  

THE

TRUNTUM HEIRS.

Individuals who value sentimentality and tradition, seeks jewellery that celebrates personal milestones or relationships.

THE

PARANG ELEGANTS.

Individuals who value the balance between traditional and contemporary, seek versatile, bold designs that can transition from professional to social settings.